This course will help you: -Identify your ideal reader (who is also your ideal client) -Know where to find the people you want to attract -Create opportunities for the RIGHT people to find and follow you!
Johanna Maaghul
You'll be notified when this class opens for registration.
Will You Sell More Than 100 Books?
Most Indy authors don’t. The impact they wanted to achieve never happens because they waited too long to build an audience. It all starts with building your reader avatar before you write your book! Creating and attracting the right readers and follows can be a confusing trial and error puzzle.
This course will help you:
-Identify your ideal reader (who is also your ideal client)
-Know where to find the people you want to attract
-Create opportunities for the RIGHT people to find and follow you!
Here’s the good news! Market research is the piece that coaches and speakers need too. By refining your avatar for your book, you will also be attracting more clients and more business. The law of attraction works when you know exactly who is reading your book and buying your products and services.
We will cover:
Module 1: Audience Overview
Module 2: Brand and Influencers
Module 3: Press and Websites
Module 4: Audience Semantics (searchability)

With a three decade career as a technologist and entrepreneur, Johanna continues to dedicate her time to her real childhood passion of reading and (now later in life) midwifing into the world non-fiction books. Her deep ability to recognize value in new concepts and quickly sift out meaning in today’s vastly growing sea of non-fiction are skills she has refined through her many years of reading, writing and coaching successful writers and artists. With deep industry experience in online marketing, web content development and digital publishing, Johanna combines her career expertise to help promote authors as well as assist them in navigating the rapidly changing worlds of traditional and digital publishing. While Johanna’s primary focus is on non-fiction, she has been known to take on works of fiction when she can’t put them down.