This three-session course teaches authors how to develop a professional nonfiction book proposal using the structure expected by literary agents and publishers. Participants will learn how to write a strong overview, present their author credentials, define their market, analyze competing titles, outline their book, and prepare sample chapters—resulting in a clear, submission-ready proposal.
Johanna Maaghul
Jennifer Margulis
A book proposal is the primary document used to present a nonfiction book to literary agents and publishers. This course provides a clear, step-by-step framework for developing a professional proposal that communicates the value of both the author and the book.
Across three sessions, participants will learn how to structure the essential components of a proposal, including the overview, author biography, market analysis, competitive titles, marketing plan, table of contents, and sample chapters. The class also explains how agents and publishers evaluate proposals and what they look for when considering new projects.
Through guided assignments and practical instruction, participants will draft the core sections of their proposal and learn how to organize them into a clear, professional document suitable for submission.
Session 1 — Foundations of a Book Proposal
Session 2 — Positioning the Author and the Book
Session 3 — Completing the Proposal
Outcome: Participants will leave the course with the major sections of a professional nonfiction book proposal prepared for refinement and submission.

Johanna Maaghul is the Lead Strategist for ArkHub, where she applies a career-long background in technology, systems design, and digital platforms to the development of educational programs, publishing workflows, and learning environments. Her work focuses on structuring books, classes, and organizational portals so knowledge can be delivered, maintained, and scaled responsibly. At ArkHub, she helps educators and organizations translate expertise into durable digital offerings—aligning content, infrastructure, and strategy across education, media, and professional training.

Jennifer Margulis, Ph.D., is an award-winning science journalist, book author, and Fulbright grantee. She earned a B.A. from Cornell University, a Master’s degree from the University of California at Berkeley, and a Ph.D. from Emory University. Her writing has appeared in hundreds of the nation’s most respected and credible publications, including the New York Times, the Washington Post, and Smithsonian magazine.
She is the author/co-author/editor of eight books, three of which have won national awards. Her books include: The Addiction Spectrum (HarperWave), The Vaccine-Friendly Plan (Ballantine), Your Baby Your Way (Scribner), The Baby Bonding Book For Dads (Willow Creek Press), and Toddler (Seal Press). Her books have been translated into Chinese, German, Estonian, Korean, and Vietnamese.
She has worked on a child survival campaign in West Africa, taught non-traditional students in inner city Atlanta, and performed the cancan in rural Vermont. In 2006, she was awarded a highly competitive and prestigious Fulbright fellowship to teach at the University of Abdou Moumouni in Niamey, Niger West Africa.
In addition, Dr. Margulis has extensive media experience, featured on television, in print, on the internet, and on the radio as an expert on best health practices, gentle parenting, and the intersection of holistic and allopathic medicine. She's appeared live on prime-time TV in Paris, France; was prominently featured in a PBS Frontline TV documentary, “The Vaccine War," and in Ty Bollinger's doc-series "The Truth About Vaccines." She's also been on CNN’s Anderson Cooper 360, and done scores of live interviews on independent podcasts and radio stations across the country and around the world.
Having ghostwritten several highly acclaimed nonfiction books, Dr. Margulis offers writing consulting and publishing advice to a small number of highly motivated established and aspiring writers. She also leads writing retreats in Tuscany. A Boston native, she raised her four children in Southern Oregon.